When the Publix Weekly Ad Starts and How to See It Early
Wednesday or Thursday, depending on your store, is when a new Publix weekly ad starts. It runs for a week, and Publix says it posts each new ad around midnight Eastern Time that morning.
This week’s Lakeland ad runs Thursday, November 12 to Wednesday, November 18, at Publix’s Southgate Shopping Center store in Lakeland, Florida (#1270). For the deals themselves, our guide has this week’s BOGO picks.
A free Club Publix account opens the next ad a day early. Without one, you can still read every current flyer, as long as the right store is set.
Wednesday stores and Thursday stores
Publix runs two ad cycles, Wednesday through Tuesday and Thursday through Wednesday, and its weekly ad FAQ says each new ad posts around midnight Eastern Time on its first morning.
Posting can take several hours, so Publix won’t promise an exact time. The app follows the same schedule, and Club Publix members who opt in get the ad by email at midnight, “depending on their identified store location.”
Each sale lasts through store closing on its last day, as the USA TODAY Network put it in September 2026.
Publix doesn’t publish a list of which stores run which cycle, so on Saturday, November 7, 2026, we read the public ad for 14 stores in all eight Publix states. Lakeland, Orlando, Miami and Jacksonville ran Thursday to Wednesday.
Pensacola, in the Florida Panhandle, ran Wednesday to Tuesday, and so did every store we checked outside Florida: Atlanta, Savannah, Birmingham, Mobile, Nashville, Charlotte, Charleston, Richmond and Louisville.
So the split doesn’t follow the state line, and 14 stores aren’t a map. The Valid dates on any card in your own store’s ad settle it.
Finding the ad for your store
A Publix weekly ad belongs to one store, not to a state. On that same Saturday, the BOGO lists in our 14 ads ran from 188 listings in Nashville to 235 in Jacksonville, so set the store before you read anything.
- Open the weekly ad on publix.com, or tap Savings and then Weekly Ad in the Publix app.
- Pick your store. Logged out, that’s Choose a Store at the top of the page, and you can search by city, state, zip code or store number.
- Check the Valid dates on any card. They’re your store’s dates, and they show which cycle it runs.
- Open the flyer if you’d rather page through it. View the Weekly Ad flyer, or View flyer on a phone, brings up the list of flyers, and each one has a Print button.
- Turn on the email under Settings in your Club Publix account. It covers one store per email address, and a change of store starts with the next ad cycle.
Once a store is set, its name sits at the top of every page, and clicking it opens the store locator.
How a BOGO rings up depends on where the store is, too. In Florida you buy two to get the deal, while elsewhere one item rings up at half price, a rule our BOGO guide covers.
Paper is harder to pin down. Publix’s weekly ad FAQs cover only the website, the app and email, though its rain check policy mentions a “mailer” and Club Publix says member communications can include direct mail.
Community papers have carried the circular, too. In 2022, Gainesville’s Mainstreet Daily News said Publix would start inserting its weekly grocery and liquor circulars in the paper’s Wednesday print edition. We couldn’t confirm which papers carry them now, so the flyer’s Print button is the sure route to paper.
Seeing next week’s ad a day early
Publix lists “a sneak peek of our weekly ad one day early” among its Club Publix perks, and the program costs nothing to join.
You can see the locks without an account. On Wednesday, November 4, 2026, the last day of the Lakeland ad, the Choose flyer list showed a Sneak Peek version of each of the three flyers, each with a padlock and a Login link.
We don’t sign in to publix.com for our research, so we haven’t opened those flyers and can’t say how much they show. Publix’s FAQ says every perk takes a verified phone number and an opt-in to personalized communications, without saying if the peek needs both.
Without an account, the wait was short. By the next morning, the new Lakeland ad was open to anyone on publix.com.
The peek earns its keep on one kind of trip, a shop on an ad’s last day, when the locked flyer tells you if waiting until tomorrow would save on something you need. Any other day, the current ad is the one that matters.
What each flyer holds
The Lakeland store’s Choose flyer list holds three flyers, and on the day before an ad changes each one gets a locked Sneak Peek twin.
| Flyer | What it holds | Login |
|---|---|---|
| Weekly Ad | BOGOs and sale prices across the store | No |
| Extra Savings | More sale prices outside the main ad | No |
| Liquor | Deals at Publix Liquors | No |
| Sneak Peek versions | Each flyer’s next edition, a day early | Yes |
Deals and dates vary by store, and each flyer shows its own dates at the top.
Extra Savings is worth a look before you decide something isn’t on sale. Publix sums it up as “Deals you won’t find in the weekly ad,” and the Lakeland store’s list held 1,074 sale prices on November 4, 2026.
Its flyer keeps a slower clock. Both times we checked, it ran two weeks, October 22 to November 4 and then November 5 to 18, 2026, while the other two changed weekly.
Inside the Weekly Ad, the list view leads with the BOGO row, then themed and department rows from Bakery to Pet. Every card carries its own Valid dates.
The banner across the top of the page is the deli’s sub deal, which changes with every ad, and our page on the sub on sale this week follows it.
Some cards also offer a digital coupon on top of the sale, with a Clip coupon button. The sale price rings up on its own, but that coupon works like any of the Publix digital coupons you clip, only once it’s in your account.
BOGO counts against the promised 30
Publix’s savings and coupon FAQ promises “at least 30 deals every week” on BOGO. Every count we’ve logged has been far above that.
The highest count, 253 listings for October 22 to 28, 2026, was more than eight times the minimum (253 divided by 30 is 8.4), and even the lowest Lakeland count, 217 for November 5 to 11, topped seven times.
The September figure is the USA TODAY Network’s count, and our October 15 figure counts unique items rather than listings.
A long BOGO row doesn’t make a good week by itself. In Florida a BOGO only saves money when you buy two, so we’d judge an ad by how many of its deals you’d use two of, not by the count.
Planning around the sale dates
Most cards share the ad’s dates, but not all. In the Lakeland ad of October 29 to November 4, 2026, eight BOGOs had carried over from the week before and two Halloween candy deals ended on October 31, and in the next ad, seven BOGOs ran through November 18.
- Add to list on a card, or the plus sign in the app, builds a shopping list as you read. Emailing that list to yourself takes a Club Publix account.
- Clipped digital coupons keep their own expiry dates, which don’t have to match the ad’s last day.
- A rain check carries an advertised price past the end of the ad. Publix issues one when an advertised item is out, it’s good for 30 days at the price in effect that day, and alcohol isn’t covered.
- Delivery and curbside orders run through Instacart, where Publix says most BOGOs and Club Publix perks apply but “not all Publix deals or weekly ad promotions” do, and clipped coupons don’t.
For a big shop, that last one matters most. Our look at what Instacart adds to the shelf price covers the markup, which comes on top of any deal that does carry over.
Thanksgiving week runs on its own dates
Thanksgiving always falls on a Thursday, the start day for one of the two cycles, and every Publix closes for it. The ad calendar bends around the holiday.
WRAL’s weekly grocery roundups for the Raleigh, North Carolina, area show what that looked like at Wednesday stores. Publix sales there were valid November 19 to 26 in 2025 and November 20 to 27 in 2024, eight days each time, ending the night before Thanksgiving.
WRAL’s next roundup, for deals valid Friday, November 28, to Tuesday, December 2, 2025, included Publix and called the ads smaller “after the extended ads last week.” If the pattern holds, Wednesday stores get a long ad before the holiday and a short one after it.
For Thursday stores the usual first day is the holiday itself, and we haven’t found a record of how Publix dates that ad, so read the Valid dates the week before. Our page on store hours around Thanksgiving covers the closing itself.
When the page still shows last week’s ad
A new ad can take a few hours to show up after midnight, so give it until morning. If the old one is still there, Publix’s FAQ suggests three fixes.
- Reload the page, with F5 in most browsers.
- Clear your browser’s temporary internet files, close it, and open the ad again.
- Switch to another store near you, check that the new ad shows, then switch back to your own.
If none of that works, Publix asks you to tell its Customer Care team, through the contact form on publix.com or at 1-800-242-1227. Screen reader users who aren’t offered a compatible version of the ad can use the list of products instead, Publix says.
And if a friend’s ad shows dates a day off from yours, nothing is broken. Their store is most likely on the other cycle.
