Publix Sushi, Who Makes It and What It Costs

Takeout tray of California, spicy tuna and shrimp tempura sushi rolls with pickled ginger, wasabi and wooden chopsticks

Publix sushi rolls cost $7.49 to $11.49 for 10 pieces at Publix’s Southgate Shopping Center store in Lakeland, Florida (#1270), and its Zenshi party platters cost $26.99 to $61.99.

Publix doesn’t make the rolls itself. They’re made fresh in the store each day in partnership with Zenshi, a sushi brand that works inside supermarkets, Daily Meal reported in July 2026.

Three of the rolls and both of the bigger platters contain raw fish, and an online order needs anywhere from 1 to 48 hours’ notice depending on the roll.

Every roll on the menu and its price

The Lakeland store’s seafood menu lists nine 10-piece rolls. Prices were checked on October 22, 2026.

Roll, 10 piecesPriceFilling
Vegetable Combo$7.49Cucumber, carrot, avocado
California$7.99Imitation crab, cucumber, avocado
Cream Cheese, Imitation Crab$8.99Imitation crab, cucumber, cream cheese
Cream Cheese, Salmon$9.49Raw salmon, cucumber, cream cheese
Spicy Salmon$9.49Raw salmon, cucumber, spicy sauce
Spicy Shrimp$9.49Baby shrimp, cucumber
Spicy Tuna$9.99Raw tuna, cucumber, spicy sauce
Crunchy$9.99California roll, crab salad, fried onions
Crunchy Shrimp Tempura$11.49Tempura shrimp, avocado, fried onions

Prices vary by store. Publix calls the California roll “one of our most popular items,” and at $7.99 it’s also the cheapest roll with seafood in it.

Three small sides sit next to the rolls. A two-piece summer roll of imitation crab, shrimp and vegetables in a see-through tapioca wrap is $6.49, six grilled shrimp dumplings are $5.99 and a 4-ounce seaweed salad, which Publix calls Seabreeze, is $5.99.

Every roll page that lists ingredients names white sushi rice seasoned with sugar and vinegar, and the Lakeland menu has no brown rice option. Pickled ginger and wasabi are on those lists too, so they come in the pack, and online the whole lineup sits under the Seafood section of Publix’s order-ahead menu rather than the deli.

Who makes Publix sushi

Publix’s rolls come from Zenshi Handcrafted Sushi, a brand of the supermarket sushi supplier Advanced Fresh Concepts, known as AFC, according to Daily Meal.

Daily Meal ranked Publix’s sushi the best at any grocery chain and credited the partnership for it. A year earlier, Chowhound described the same setup under the AFC Sushi name, with handmade sushi prepared daily in each store that has a sushi counter.

Publix’s own menu names the brand only on the party platters, which are sold as Zenshi Hybrid platters. The single rolls are labeled “Made Fresh Daily.”

Which rolls contain raw fish

Publix puts a consumer advisory on the rolls made with raw fish. On the Lakeland menu those are the spicy tuna, spicy salmon and cream cheese salmon rolls, plus the Zenshi Hybrid Ni and Hybrid Go platters, whose pages say “contains raw fish.”

The vegetable, California, cream cheese imitation crab, crunchy, spicy shrimp and shrimp tempura rolls carry no raw fish advisory. Each roll’s page lists its full ingredients and allergens. The spicy sauce on the tuna roll is mayonnaise-based, for example, which is why that roll lists egg.

Zenshi platters for a party

The platters are mixes of specialty rolls and nigiri that aren’t sold one roll at a time. The 49-piece Hybrid Go, at $61.99, holds three kinds of crunchy dragon roll, a Red Rock roll, a spicy mango roll with eel and nine pieces of salmon, shrimp and tuna nigiri.

The 31-piece Hybrid Ni costs $35.99, with a crunchy dragon roll, a Red Rock roll, a salmon and tuna combo and eight pieces of nigiri, and the 30-piece Hybrid Ichi costs $26.99. The Ni and Go pages ask for 24 hours’ notice.

Buying a platter doesn’t bring the price per piece down. Five California rolls give you 50 pieces for $39.95, $22 less than the 49-piece Hybrid Go, though without the nigiri and the specialty rolls.

For a crowd that mostly wants California and spicy rolls, we’d buy single rolls. The Hybrid Go earns its price only when people want nigiri. Our list of Publix deli platters has cold cut and cheese trays to put next to the sushi, and our catering guide covers the rest of the party menu.

How much notice an online order needs

The online menu shows every roll as “Ready as soon as 1 hour,” but the roll pages don’t agree. The cream cheese salmon, spicy salmon, spicy shrimp and vegetable rolls ask for 1 hour’s notice, while the California, crunchy, shrimp tempura, spicy tuna and cream cheese imitation crab rolls say 48 hours.

For anything sooner, every page gives the same advice, to call your Publix store. The deli counter has its own quick orders, and our Publix deli menu covers the subs that are ready in about 30 minutes.

The $5 Wednesday rolls

Daily Meal and Chowhound both describe a Wednesday deal on selected rolls for $5, with the California, spicy shrimp and vegetable rolls among them in Chowhound’s account. It doesn’t appear on Publix’s online sushi menu, so ask at your store’s sushi counter before planning around it.

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